Anuj is a firm believer that patriotism is separate from capitalism, as only robust industry is what will make the nation surge ahead and gain fiscal prominence. Indian brands need to position themselves to create traction in world markets via smart branding techniques.
Anuj Khanna is the quintessential businessman with varied interests. He is an industrialist with extensive interest in the textiles industry. To add to the challenge his keen mind craves, he is also an author, mentor and trainer to multiple businesses. He has helped hundreds of global enterprises to scale up to 3000% times with his tireless guidance.
The cornerstone mantra of the Indian textile market according to Anuj should be the use of cotton made fabrics. The next decade and more will see the dominance of natural fabrics like linen, cotton, flax and bamboo, and that is what will make the industry sustainable.
Mr. Khanna is quite the technology whiz and acknowledges the drastic changes that the recent Covid 19 pandemic has wreaked on the way marketing is handled in the industry. The days of mega trade fairs have been replaced with virtual shows. The normalcy in consumption patterns is still suspect, but green shoots are showing.
There needs to be a consistent focus on not only production, but also branding, sales and marketing. AtmaNirbharta will bloom only when production and consumption go hand in hand. The mindset of the Indian consumer needs to shift as the purchasing power is enhanced as the world adjusts to a new normal.
Anuj is a firm believer that patriotism is separate from capitalism, as only robust industry is what will make the nation surge ahead and gain fiscal prominence. Indian brands need to position themselves to create traction in world markets via smart branding techniques. The clarion call of Vocal for Local can be sustainable only when our brands fill a gap in global fashion.
Anuj perceived a huge gap in the market when he tried to source a book on textile manufacturing. That propelled him into filling the gap by writing the book that provided a solution to knowledge seekers. The book has been a percolation of decades of industry experience and contains 37 key insights that afford a practical approach and a contrarian perspective at the same time.
The major takeaways from the book is that time and money are of essence from the development stage to an actual product. This stands true from both the buyer and seller narrative. The book stresses on harnessing the right partner, and many more pain points of the industry. You have to read it to know it! BNB