Jewellery is the bride’s best friend as it makes her looks bedazzling. Kusum Jain is the entrepreneurial brain behind the K Jewels & More that makes the bridal dream come true. The designer is very vocal for local and designs intricate pieces that marry the traditional with modern ethos. Brides look for pieces that are wearable and affordable at the same time.
Her new collection is imminent in September and focuses on Indian tradition. The use of fresh flowers and motifs make her designs stand out in the crowd. Her love for everything Indian and her commitment to the government’s clarion call for Atmanirbhar Bharat has fuelled her muse.
Kusum senses that the modern woman is independent and strong and will not settle for less. She likes wearable jewellery and not locker jewellery. Polki and diamonds are to rule the roost in design terms this season. Polki is more affordable and versatile designs can be crafted. The modernity of design with a haunting traditional bent is the hallmark of Kusum’s jewellery.
The Covid 19 pandemic and high gold prices have dulled the market, but the wedding season will rekindle the demand she believes. Jewellery is not only a part of the bride’s attire but also a sensible investment that reaps rich dividends in value addition.
Kusum has adapted like a true entrepreneur to social distancing norms. Most of her work is virtual today. Her craftspeople work in sanitized workplaces and she is committed to keep them healthy and comfortable. The true philanthropist at heart, Kusum, is the exemplary mix of creativity, humanitarian values and business sense. BNB