The young and dynamic Qazmi Mirza, founder &owner of the brand ‘Qazmi’is a self made woman. A true example of a self-reliant Indian, she decided to take her brand to the next level during this pandemic. She started online selling of women apparels especially kurtas & kurtis in Aari work on leading platforms like Amazon and Flipkart.
Says Qazmi, “It’s all started three and a half years ago with small capital investment. Initially, we were selling multiple lifestyle products as footwear, apparel and handicrafts but recently we realized there is huge potential in women apparels.
Women like to explore more in outfits and we also wanted to bring Kashmiri Art’ Aari’ to the national platform hence we pivoted only to Women Apparels.”
As she adds further,” Realizing the importance of online channels during Pandemic and Aatmnirbhar Bharat, we set up our own manufacturing unit and worked on Aari designs on the finest fabrics.
Aari is not so well recognised globally. This embroidery can also be replicated through machines.
Hence, the people who practice this skill tend to earn less. So, we are trying to reconceptualise this art form and soon we shall be taking this embroidery to the pan-India and international level through amazon.com.”
Designs By Qazmi
Availability: Amazon & Flipkart
Instagram: Qazmi3
Email: qazmimirza7@gmail.com