Swiss Beauty, India’s leading makeup brand renowned for its longwear comfortable makeup and popular lip products, has launched Dip Tint Lip Oil. This one-of-its-kind lip oil adjusts to each person’s unique lip pH to give a gorgeous, customised tinted shade that’s exclusively their own.

With 1 lipstick sold 3.52 seconds and over 30+ lip SKUs, Swiss Beauty’s lip category is an undisputed leader in the Indian makeup industry. After the launch of the Hold Me Matte Lipstick last year which was widely embraced and garnered an impressive 50,000+ units within the first two months of its launch, the brand is now revolutionising the lip makeup game with Dip Tint Lip Oils.

Priced at just Rs 299, and available in 4 fruity fragrances, the pH-adapting technology in these oils give a soft-focus, customised tint that looks natural. The lightweight, non-sticky formula glides on smoothly for a natural-looking colour that complements everyone’s unique lip shade. These Dip Tint Lip Oils are also infused with nourishing Vitamin E to shield against cracking of lips. A blend of nurturing plant extracts like Marula and Rosehip Oils, it delivers intense, long-lasting moisture to soothe, repair, and condition lips for an ultra-soft, plumped, healthy-looking pout.

The brand’s extended Lip Category reflects its commitment to staying at the forefront of beauty trends and meeting the evolving needs of its diverse customer base. Whether customers prefer the classic elegance of bullet lipsticks, the convenience of lip crayons, the boldness of liquid lipsticks, shine from gloss and oils, or the hydration of lip balms, Swiss Beauty’s expanded Lip Category offers something for everyone.

Saahil Nayar, CEO Swiss Beauty, said, “At Swiss Beauty, we’re always exploring new ways to offer consumers makeup that enhances their natural beauty. Dip Tint Lip Oils formulated with on-trend colour and lip care formulas allow our consumers to express their individuality with a unique tinted hue while protecting lips from dryness. We can’t wait for beauty enthusiasts to experience this game-changing formula.”

The four variants of Dip Tint Lip Oils launch are strawberry, peach, kiwi and dragon fruit. It has a paraben-free, cruelty-free and vegan formula.