NAME IS LOVE
Gaurav Gupta Studio is proud to open the first-ever-digital show in India in association with FDCI’s ICW 2020 (India Couture Week) on 18th September at 8 pm. The pandemic and the lockdown; that followed shortly after, gave us a moment to hit pause on our lives. It was a moment to reflect on our actions, relationships, beliefs, the power of art, fashion and creativity.
We discovered a narrative that stirs the existing dialogue, with love where boundaries are patched. Where narrow corridors of division, cults and definitions are pushed far and wide to make space for love—the only name that matters. The story is not shy, it’s not angry. It aims to rise above the storm and focus all its light on love.
GLAMOUR & SENSUALITY
The collection is a modern and Theatrical representation of the modern Indian Woman who lives in the “today” – yet embraces the romance of traditional Indian couture – which is like a sixth sense of seduction. It has its own vocabulary and language, like an elaborate braid entwined with history, myth and tradition. It may be modern, Whimsical or demure but always magnificent and carefully crafted. The Mix of Traditional Motifs with Abstract artworks enhanced by the age old Crafts of India make for a Perfect – Feminine , Romantic and Modern Woman.
Says Suneet “ I believe Fashion is the politest way of speaking about sex- But i like the subtle unspoken word, left to the imagination of the wearer. The glamour and sensuality in this collection comes through the use of sheer and lucid fabrics, the delicate placement of embellishments, the drapes and the unexpected details- and what they reveal or conceal.”
GULENAAR
Nothing can dim the light that shines from within; nothing is more impressive than a “Gulenaar” who does not seek validation as she is confident in the extraordinary way Universe has created her.
Our ICW 2020 collection “Gulenaar” is suspended between dream and reality. Keeping the current scenario in mind the ensemble are elaborate yet, “functional bridal wear”. Intricate handwork of silver and gold threads has taken prominence in the show. The collection has been specially designed keeping the Indian weddings in mind.