Diverse in design and eclectic in taste. Sukriti&Aakriti, the label is an endeavor undertaken by Creative Heads, Sukriti Grover and Aakriti Grover. The label from the start has adopted sustainability and eco-consciousness in their collections. While there is still a common notion that luxury is about extravagance, we started off creating festive wear in sustainable fabric to bring about the practice that conscious fashion is more luxurious. We stick to relaxed silhouettes thus these styles are a true depiction of runway to reality, the point is to bring comfort to the runway which people can wear in their daily lives.

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This season we are inspired by. Phulkari, which literally translates to ‘flower work’, it is a unique style or technique of embroidery particular to Punjab. However, more than just a handicraft, the threads of Phulkari are inextricably tied to the history of Punjab. Phulkari has a traditional significance and is worn to celebrate a wedding or a joyous occasion. This vivid style undergoes a revival in our latest collection. This textile art, so vibrant and playful and sets perfectly in our contemporary modern Indian wear silhouettes. While phulkari is deeply entrenched in the cultural fabric of Punjab, it can be translated into a contemporary wardrobe with ease.

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“While luxury is admired with the idea of extravagance, we believe that conscious fashion is more luxurious and have strived to translate this notion of sustainability into our collection. Neo-Phulkari is a unique spin on the vibrant handicraft and encapsulates regality in the form of relaxed silhouettes that can be taken from runway to reality and are more wearable.”

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Reviving, restoring, and celebrating the craft in a contemporary way is needed to push phulkari out of Punjab for a wider appeal. We revive Phulkari in a contemporary way this season using organic gota and naturally dyed gota !