Mila Beauté, an Indian skin-friendly beauty brand with a global perspective, has launched its newest beauty heroes — the BTC Foundation and BTC Concealer. These products represent a new benchmark in Indian beauty, formulated with skin-loving ingredients and engineered to perform in Indian weather conditions while suiting a wide range of Indian skin tones.
At the heart of this launch is the Built-To-Cover Foundation — a lightweight, buildable formula designed for flawless, high coverage without the heaviness. It blends effortlessly into the skin, delivering a natural matte finish that stays fresh throughout the day. Enriched with Hyaluronic Acid for intense hydration and SPF 20 for daily sun protection, the BTC Foundation is ideal for Indian consumers who need coverage that lasts through heat, humidity, and long hours. Priced at just ₹379, it exemplifies Mila’s commitment to delivering elevated beauty at everyday prices. Its non-cakey texture ensures a smooth base that feels breathable while still providing full coverage across six versatile shades, including Ivory, Pink Ivory, Neutral Ivory, Beige, Neutral Wheat, and Caramel.
Complementing the foundation is the Built-To-Cover Concealer, a breakthrough in crease-resistant, self-setting coverage. This lightweight concealer is formulated to stay put — whether you’re powering through back-to-back meetings or dancing past midnight. It offers seamless under-eye and targeted coverage with a precision doe-foot applicator, gliding on smoothly for a flawless finish that won’t crease or fade. With Hyaluronic Acid, Vitamin E, and SPF 15, it not only conceals but also hydrates and protects the skin. Retailing at ₹229, the BTC Concealer makes high-performance, skin-loving makeup truly accessible. The waterproof formula delivers high-performance results with minimal effort, available in six inclusive shades: Light Ivory, Classic Ivory, Cream Vanilla, Natural Beige, True Maple, and Golden Sand.
“Our community has always inspired us to raise the bar for everyday beauty. With the BTC range,we’ve focused on wearability, performance, and skin health without cutting corners on formulation. These products are vibrant, inclusive, and designed for the real lives of Indian consumers — no compromises, just beauty that works,” said Saahil Nayar, Co-Founder and MD at Mila Beauté.
Both products in this drop are aligned with the Mila promise — no harmful chemicals, cruelty-free formulations, and a deep understanding of Indian skin. These formulations don’t just look good; they’re built to perform, protect, and empower.
With this marquee campaign, Mila Beauté reinforces its commitment to innovation in beauty — where high-performance makeup meets skin-first care, proudly made for India and ready for the world.