BY KANIKA GAUTAM
Bharti Taneja’s ALPS beauty and wellness brand has been the market leader in the beauty segment for the last three decades. The legendary brand’s products have been close to our heart since the early years of Bharti Taneja’s ALPS, however, with the new challenges posed by the Corona Pandemic the brand has introduced few novel innovations in healthcare niche including Dr. Bharti Taneja’s Intense alcohol hand rub, super sanitizing hand rub, disinfecting personal cleaner, kid herbal sanitizing cleaner, herbal Veg & fruit wash, disinfectant for fog machine, gadget cleaner, currency disinfectant that meet the need of the hour.
Cosmetologist Dr. Bharti Taneja’s first love and passion has always been beauty. She launched her beauty business in the 80s, and since then she has been passionate about making the world beautiful.
Bharti Taneja’s Alps beauty clinic is an amalgamation of skin science, technology and beauty. It offers both dermatological advanced treatments and all-natural skin therapies. From skin, hair, nail treatments to anti-aging procedures – one can find everything under one roof at the Alps Beauty Clinic. Today, there are over 50 Bharti Taneja’s ALPS Clinics across India.
Dr. Taneja also played a huge role in bringing skilled talent to the beauty industry, by launching her institute ‘ Bharti Taneja’s ALPS Academy,’ where she started offering advanced, science-based beauty knowledge to students.
Further talking about ‘Made in India’ initiative by Hon’ble PM Narendra Modi, she adds, “We have always believed in vocal for local. We source indigenous ingredients since the beginning and now working towards to establish our beauty brand as a leader in the global market. The prices are competitive and at a fraction of the foreign brands with similar quality.”
Bharti Taneja’s beauty essentials, hair essentials and makeup essentials have been in the news for creating the best beauty solutions that mesmerize the Indian clientele. The long lasting and good quality color cosmetics are well suited for Indian skin. The anti-wrinkle product that Bharti Taneja’s ALPS has in its repertoire has helped many women gain youthful skin and glowing complexions even at mature ages. The anti-acne formulations clear the skin in no time and one can rest assured of getting clear and youthful skin. All one has to do is open a jar of Dr. Taneja’s skin, beauty and hair care products to enjoy the smooth and flawless skin and glossy hair of your dreams.
Bharti Taneja’s ALPS also has a deep research and development team that not only develops new trends and revolutionises the beauty industry but also understands the international market. Color cosmetics, skin and hair are the main attributes that make a woman stunning and Bharti Taneja’s ALPS is the go-to brand for all issues that one may face in nurturing the beauty. The brand has a reputation to uphold as one of the premier brands of India, and continues to innovate while being a strong flag bearer of the vocal for local campaign. BNB