Label Vanshika Gupta, a Delhi based start-up designer brand is designing the hand knitted cotton mask with the help of craftsman from “Run Of Kutch”. Each mask is hand knitted in different colours and pattern. The art is such that each mask takes at least 2-3 days to get completed. These masks are sustaining craft and preserving them, artisan has been working from home at this time.
The promising designer Vanshika is working to revive the old craft of Kutch called ‘SUF’ and also supporting the craftsman in their livelihood in this period of pandemic. The Label_Vanshika are making eco-friendly and sustainable masks and making it a new fashion statement.
Here’s the excerpt from an interview-
Tell us more about SUF embroidery?
‘Suf’ embroidery is a form of counted thread embroidery practiced nowadays in the Kutch region of Gujarat, western India, and beyond. It is characterized by a type of economy stitch worked from the back. The patterns are generally based on a triangle or ‘suf’, and are geometric, symmetrical and very detailed. The coveted motifs of Suf embroidery aren’t ordinarily drawn onto the base fabric; instead, they are developed around a progression of triangles and diamonds. Frequently, little bits of glass or mirror (shisha) are incorporated into the patterns.
What do you think about fashion forecast in COVID era?
I think it’s going to be again about slow fashion and more about sustainability. The resources and nature will be in thought during this era.
How local Indian fashion will evolve in the time of COVID?
I presume that every designer should approach sustainability in some way or the other.
Any new design innovation you have done keeping COVID period in mind?
– We didn’t innovate keeping this pandemic in mind, we were in the process of making our summer collection which has loose and comfortable silhouettes and made entirely out of pure cotton in a reasonable range. But in the middle of this pandemic, we went sustainable with the waste from that collection to make Cotton masks for our consumers.
Take on sustainable #vocal for local fashion will it rule the world in the years to come?
I think the pandemic will be kept in mind of the consumer before shopping, the consumer will be more into crafts and textiles, there are young and old designers who have crafts as their USPs also there are young designers who practice new techniques and forms for our society.