During ancient times, women borrowed from nature to enhance the beauty of their skin and hair. They followed Ayurveda, the ancient Indian herbal heritage, which uses plant ingredients and other natural substances for beauty and health. In fact, Ayurvedic beauty care not only provides the means for general beauty care, but also for the treatment of specific skin and hair problems. I pioneered the Ayurvedic beauty movement and adopted the concept of “Natural Beauty Care & Cure.”
I believed that India had so much to offer the rest of the world by way of Ayurveda. That is why I had the single minded pursuit of taking our ancient Indian herbal beauty knowledge to the world. With international cosmetic empires pumping billions of dollars into a hysterically mad cosmetic industry, selling youth & dreams in bottled jars…….there I stood up and sold India’s 5,000-year-old ancient civilization in a jar. In fact, due to my efforts to popularize Ayurveda globally, I was honoured with the Padma Shri Award and also became the first women to receive the World’s Greatest Woman Entrepreneur Award for the first time in 105 years from Success, the U.S. business magazine. I became a Case Study at Harvard Business School and now I am a Harvard Subject for “Emerging Markets,” in recognition of the international market for Ayurvedic beauty care created by me.
In fact, my effort was to make Ayurvedic beauty care go global, I have created over 375 organic formulations for beauty care, using 1500 different plant ingredients, essential oils, precious metals and gems. We have used many plant ingredients like Amla, Trifala, Brahmi, Sandalwood, Aloe Vera, Turmeric, Basil, Clove, Eucalyptus, Ashwagandha, Khus, etc. Today, the world is looking at our herbal heritage with enlightened eyes. There is a growing global market for Ayurvedic beauty care. The main reason for the international success of our products is that they are based on Ayurveda. As I have always said, India must and will lead the entire world into the next century in terms of India’s beauty rituals and Ayuvedic plant power.