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ENTERPRISING FOOD ENTREPRENEUR- SUGANDHA MALHOTRA

Sugandha Malhotra, a pretty face with an enormous cooking talent, has been helping ladies bring about mesmerizing aroma in their dishes with her range of preservative-free premix masalas.

 

Every cook wants to bring a dish to the table, which can make an everlasting impression with its taste. Well, Sugandha, with her brand “Amashaa Masala” makes this dream come true. A range of premix masalas, Amashaa Masala carries the power to bring that wonderful cooking aroma in your kitchen and that too with just a pinch. However, the journey has not been easy! It has taken a lot of dedication and effort on Sugandha’s part to get the name of her brand brightened up in the skies of spices.

Her range of masalas includes non-preservative masala, premixes, ready-to-cook masalas, with each of them being roasted and possessing a shelf life of 11 months. But the list does not end here only as Sugandha is getting ready with her new arm of organic masalas to be launched in the month of January. Well, as they say, that every successful person has some obstacle as a dedication, Sugandha is no exception to this rule! Suffering from SLE medical condition, Sugandha was confined within her home with a very low immunity quotient. But this did not deter her from achieving her dreams and with effective support from her family members, especially her husband, and she strove hard to make herself a brand name.

So, what makes her marquee “Amashaa Masala” different from the crowd? Well, this brand is a perfect example of ‘vocal for local’ initiative as started by the honorable Prime Minister of India, Mr. Narendra Modi. Sugandha’s masalas have witnessed enormous success during the recent lockdown period, and the journey is still ongoing! After all, it has the secret ingredient of Sugandha’s strong resolve to make it big in the catering world. So, get aside and cheer for the queen of spices with her enthralling range of Amashaa Masalas!