The fashion industry is one, which is supposed to set trends for a lot of other industries. Today’s fashion brands are slowly seen adopting sustainable practices, as the fashion industry has a massive environmental impact. Fashion designers as well as the critics have started keeping a track whether the clothes we wear are environment friendly.
Fashion is taken seriously by everybody and people have now started talking about it at a different level. Lot of people are ready to join the global environment concern to clench into the transformation towards sustainable fashion. It is not just about the use of natural elements while manufacturing, but till the end product is out. The sustainable fashion involves procedures marked by innovations that may be used for increasing the efficiency of processes.
A lot of consumers are also getting vegan and awareness about it is also seen at a rise. It is a new trend seen popping up. More and more vegan clothing retailers are seen online and also some of the existing retailers are offering up vegan alternatives to gothic leather jackets, walking boots and many more. People who were hardcore meat lovers have now started going vegan. This is not restricted to the food anymore; people are making it a part of their lifestyle. Hence, this includes the clothes as well as other accessories like bags, jewellery etc.
Due to this, it is observed that fashion enthusiasts are going at a different level completely that is why we will see more elements that are pure and driven by nature used in manufacturing the clothes. There will be use of harmonious color palette, traditional artesian techniques usage that will be seen coming back in a strong way. Natural materials like banana fiber, malbari, bamboo, organic jute, organic linen, cotton, wool, silk, hemp, or linen are being given due importance.
It is important to come out of the digital world and think about fashion. There can be a lot of value added in the old world charm, traditional techniques in that era that was around 20- 25 years back. The artisan community around the world will get a lot of inspiration and encouragement if the fashion industry goes the eco – friendly way. The support these people will get will uplift the society in general.
Not only the big brands, but the medium brands are also using a lot of methods to make themselves eco – friendly. Brands are following a lot of principles like becoming transparent and flexible in the work culture. Manufactures are sustainably sourcing out their raw material also not just the final product but also everything that goes in the product is eco- friendly. A lot of recycling, upcycling is done. Using a lot of natural dyes, avoiding chemicals is done at a large scale which means indirectly being socially responsible. Having an eco- friendly certificate is considered important now.
“Eco- centric fashion will be inspired by trends like neutral color plate, experimental salivates and more easy going wardrobes”, said aptly Ms Benita ViraSahani (Designer/Co-founder of Studio CASA 9). She added, this is not just a fad for sure, it is definitely the future, and it will affect the masses in the long run for sure. In fact by 2020 it is said that 40 per cent of all consumers will be the youth so will be going all out for sustainable fashion a way of life.
Going for natural clothing is affordable and completely ethical if you know where to look for the same. The best thing is that a lot of brands are already using alternatives to leather, fur and wool. Not only the fashion designers but also the accessory designers are seen joining hands in this trend. Like shoes, jewellery is seen more in the form of paper, jute, wood, and linen is coming back in fashion. Getting back to basics is going to be the next fashion trend.