Indian Culture and Traditions are unique and comical across the world. Blessed with the marvelous, custom and conventional art, India is the oldest civilization where people still follow their old cultures of caring and humanity. Even though people became modern in today’s world, still they celebrate festivals as per the customs. Chinaya is a custom that follows the same. Chinaya originated in the timeless city of Banaras, is a beautiful blend of tradition and culture, weaved into authentic pieces of clothing. Chinaya is an unconventional online shopping brand that houses the most indigenous, handcrafted, and authentic collection of Banarasi Sarees, Dupattas, and Indo-Western dress materials. The brand mirrors a fusion of traditional artistry coupled with contemporary designs, embroideries, and stitching.
Chinaya is a branch taken out of the Rupdarshi Heritage tree. Rupdarshi Heritage is a legacy that was founded by the Late Mr. Pawan Agrawal. They have been in the manufacturing and wholesaling of Banarasi sarees and fabrics for the past 45 years. The name Chinaya is born out of the Sanskrit word “Chin” – meaning silk. Chinaya literally refers to a woman blessed with an abundance of intelligence. In the context of our brand, it implies a woman having an impeccable sense of fashion coupled with elegance and grace.
Chinaya is an idea to continue the legacy of tradition and this idea was inherited the Mr. Vishal Agrawal and his wife Mrs. Namrata Agrawal. This power-packed duo is attracted to continue the heirlooms and established Chinaya during the 2020lockdown. The idea and concept was ready and about to bang on in the market but, the lockdown made things a bit difficult and had to suffer a bit. But nevertheless, they didn’t stop and started with Facebook and online business. Since no strategies were made, they had faced some challenges as well.
“I personally was ok with it because I was never in a hurry to start or scale the business. I was a new mom at the time and had to balance everything. I wanted it to be slow, gradual, and consistent because in my opinion, only something organic is sustainable, so just wanted to give some time to it” – Namrata Agarwal.
Through Chinaya, they have tried to bring forth the traditional Indian culture and also a fusion of western and Indian Culture together. The Journey started with one of the finest and best shops in Benaras, but now trending in online business across the world. Sarees are considered to be the most unique and elegant attire in the universe. A Benarasi saree is an evergreen saree and a classic. In that, the Kadhwa weave is everyone’s absolute favorite. It’s such a graceful and rich design that you never have to think twice about wearing it.
The wide collection can be easily seen and viewed on Instagram and Facebook.