We are realizing the importance of natural and chemical-free skincare products, more and more with every passing day. Not only do the chemicals from various products damage the skin in long-run, but they also bring various health issues with them. The use of Aromatherapy in skincare dates back to about 6,000 years. Many of our ancestors have used aromatherapy to make cosmetics and perfumes and in therapeutic and spiritual healing.
A prominent Indian company, leading the revolution of using aromatherapy in skincare, is Chase Aromatherapy Cosmetics. Its founder, Dr. Naresh Arora, the renowned Aromatherapist and Naturopath, has led it to become a popular beauty brand and is the secret behind its growing success.
Here are the excerpts from an interview with Dr. Naresh Arora…
How aromatherapy cosmetics going to rule the world in the years to come in the post Covid era?
Nature itself is a healer and you don’t require anything except air, mud, water and diet, of course, to heal any disease. Beauty industry has always been into semi-nursing, alternate remedies, and care. However, this industry lacks proper knowledge and understanding of the products derived from natural resources and their proper usage. Amalgamation of two different sides of care and cure in beauty industry can always bring better results throughout the world. One can create better results by using natural ingredients for eradicating diseases from the roots and thus, bringing out actual beauty that one can possess.
How can we promote aromatherapy products?
Education is the best way to promote aromatherapy products across the world. Being a person who has been in the counseling to the beauty professionals, especially in the field of aromatherapy and body aesthetics, it is important to educate people to make use of plant resources (Aroma Essential Oils) for enhancing the beauty. Transforming someone who has always been using international beauty products to use the natural oils (producing slow, but lasting results), it will be a slow, long and gradual process.
What prompted you to launch your own line of aromatherapy products?
When I started my professional teachings in the beauty industry, I always faced problems since good quality beauty products based on natural aroma oils were not available. All the beauty products were being manufactured with either synthetic perfumes or essences. To create the niche about the natural aromatherapy based product line, I had to start my own manufacturing unit in New Delhi, which has since grown to cater the ever increasing demand for natural and organic product line.
What sets your range of products apart from other beauty products?
Natural plant sources, including aroma essential oils and vitamins, instead of hard chemical-based skin peeling raw materials, make up the natural active ingredient of Chase Brand Cosmetic Range and even the base chemical ingredients are of highest quality so that an effective, ameliorating, and non-allergenic range of products could be offered in the market. BNB