Aditi Rao Hydari dazzeles in Jayanti Reddy label at the Hyundai India Couture Week 2024 in association with Reliance brands. An Initiative by FDCI, held at The Taj Palace, Chanakyapuri, New Delhi.

Collection Note

Evocative Nawabi Canvas: Hailing from the culturally rich town of Hyderabad, she’s often been inspired by the Nawabi influences – from their ornate high jewelry collections to larger-than-life closets. These heritage and historical influences steeped in symbolism and savoir-faire have unfailingly nourished each of her collections.

And not surprisingly, her latest collection comprising approximately 40 seminal looks is a soul-searing Nizami canvas where heritage textiles have a conversation with antique motifs. It’s like revisiting a time in India’s regal past where luxury was synonymous with dexterous hand-done work, sartorial finesse and an unquestioning allegiance to slow fashion. Jayanti Reddy’s India Couture Week collection is a cornucopia of culture and color, couture and poetry. A symbiosis where traditional embroideries are informed by the royals of Hyderabad and their unapologetic lavish lifestyles.