Pansari group began its foray into the world of grocery business with a shop aiming to serve people with the best quality products and a dream of creating own identity in the year 1962. Ever since their inception they have only focused on indigenous products curating the best of Indian authentic flavours for any recipe they curate.
Pansari is the leading manufacturer of edible oils, rice, spices, redimixes and flour. They are also supplying oils in bulk to manufactures in industries such as pharma, cosmetics and paint.
Says, Managing Director of Pansari Group, Shammi Agarwal, “ We are an Indian company with our manufacturing units located in Rajasthan, Kolkata, Punjab and Delhi. We are currently manufacturing at a capacity of 700 metric ton daily. Since we have always been focused on local procurement, manufacturing and flavours, we have never had any challenge. I just feel that Government needs to invest more on infrastructure and making such policies that can encourage and promote the new small and local industries.”
As he adds further, “We are very well aware of the fact that shortage of supply leads to increase in prices of products and this pandemic has made everyone realise the importance of local market and supply chain even better. Local supply makes the availability and reaches of goods easier which can further help to control the price. With respect to our industry, Indian Products are absolutely more affordable. Local procurement and no international taxes make it easier for us to control the pricing and give a high quality product. We pay a very close attention to curating that perfect blend of taste and hygiene. Our products go through a 201 parameters checklist before they are delivered out in the market. We believe customer is the king and we make every possible effort to give them the best. Our products are within the economical range and provide best value to the people. Our reach and huge variety of over 270 SKUs under 5 brands gives us an edge over any other player in the market.”
Talking about Localisation vs. Globalisation he says that the kind of flavours and quality of seeds that are available in India, undoubtedly Indian FMCG will get a good run in global market. As a matter of fact we are already supplying our products in over 33 countries globally and still growing. We are overwhelmed with the kind of response we are getting in the international market and that makes us sure that we will be making Pansari a globally recognised and loved brand soon.”
Pansari has recently launched first ever concept of ‘Grocery on Wheels’ in India Swad jo raha yaad