The world knows Kusum Jain the entrepreneur in the jewellery and fashion arena with her brand K Jewels N More. The compassionate and empathetic business woman has been working behind the scenes to fight the recent Corona virus pandemic. She has been vocal about taking the fight to the front lines.
The business woman has ensured that her employees are looked after and paid in these uncertain times. Kusum has a view that charity begins at home. Her workers are engaged in awareness programmes and keep social distancing as a part of life. In the broader perspective she has been spreading awareness about how to protect yourself from this deadly virus.
The Jain organization, JITO that she is a part of has been doing an exemplary job of helping people access food and other relief materials. It has always been in the news for helping the underprivileged class with education and vocation needs. The recent distress has seen the initiative spearheaded by Kusum in helping with necessities too. The frontline workers have also seen the demise of a volunteer due to the disease. But, the Corona warriors are fighting bravely with all precautions in place.
The faith driven entrepreneur urges all to keep hope alive in these difficult times. Help all whom you can and keep safe while doing it is the message of perseverance that Kusum Jain spreads.